In every business there are opportunities to expand and improve and optimize and it’s easy to get excited about those elements. But there are “reins” on the growth that pull back sharply if the growth starts to happen too quickly. These are called “limiting factors”. Every business has them but few businesses take the time to figure out what they are or what to do about them.
Limiting factors are like bottle necks in the “factory” of your business. They are aspects of your business that, no matter how well you do, will keep you from doing better without some kind of drastic measure.