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Don’t Believe the Fixed Cost Lie

April 28th, 2010 | No Comments | Posted in Tips & Advice

Everyone loves to quote fixed costs when trying to get investors to invest or when trying to predict potential profitability. That’s because fixed costs seem nice and predictable. Since they aren’t impacted by customer fluctuations, they make for easy calculation. Unfortunately, many costs that we called “fixed” aren’t actually fixed.

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